The quality to succeed

The Outer Hebrides are famous for their production of Harris Tweed. Hand-woven on the islands, it is renowned for its quality and beauty and appearances on the catwalks of Paris and London have been backed by a steady international demand.

More a way of life than an agricultural system, crofting has long been the mainstay of island life. Although the majority of the 6000 crofts are part-time, they contribute significantly to the economic and social fabric of the place, and represent a refreshingly honest and environmentally sustainable system of agricultural production.

Fishing too, is an important industry in the islands, supplying local hotels and restaurants with fresh food for the growing tourist trade and much of the catch is exported to continental Europe, often within 24 hours of leaving the sea.

Alongside the traditions of crofting, fishing and tweed, new industries are developing and the growth of telecommunication technology is providing opportunities as never before. Tourism is enjoying a period of growth and is now one of the area's key money earners. Fish Farming is establishing a reputation for high quality seafood for the home and export markets. Pharmaceutical research, software development, construction, crafts and the media all have their part to play in diversifying the islands' economy.